How to Think Stock :

Thursday, November 26, 2009

Concept, Concept, Concept

Over the last three decades stock photography, and a lot of advertising photography, has moved from pictorial to concept led imagery. Once a shot of a sunset would sell a holiday. Now its a shot of a couple living in a smokey town dreaming of a sunset that sells a holiday. 

The ideas to describe -  fun, happiness, confidence, teamwork and many other major concepts are the stock photographer commodity. The art director of a design agency is looking for a way to describe their brand values in the most interesting and original way. 

Some Top Concepts :

* Fun

* Communication

* Connection

* On the move

* Confidence

* Happiness

* Togetherness

* Care Free

* Freedom

* Relaxation

* Success

* Acceleration

Hope this helps

Lee Searle

Admin

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